The Soft range · Four flavours

SOFT RANGE

New · YuBi Soft

Meet your
softer side.

Salted Caramel. Jam Roly-Poly. Peanut Butter. Cookie Dough.
Scroll to meet the full range.

The Soft line-up

Four flavours.
One seriously soft centre.

Salted CaramelSoft
Jam Roly-PolySoft
Peanut ButterSoft
Cookie DoughSoft

Salted Caramel · Unwrapped

Meet the soft
underneath.

Peel back the wrapper and the golden one reveals its softer side.

Salted Caramel · Selected

Now for the
golden one.

One bar steps forward. Caramel sits on top of a soft protein base.

Break into your softer side

It doesn’t snap.It gives.

A solid soft protein base, with caramel just beneath the chocolate on top.

Caramel on top

Soft base.Caramel on top.

A small caramel strand pulls from the upper channel, then gently breaks.

YuBi Soft: the UK’s first plant-based soft protein bar. A soft centre with a deliciously gooey texture, 99 calories and 9g protein, always vegan and gluten free.

Scroll to meet the range

01 · Why we went Soft

Twelve million
bars later…

Our original YuBi bars started the story and their success gave us the confidence to keep exploring with flavour at the heart of everything we make. But don’t worry, our core range won’t be going anywhere!

bars sold since launch
12,000,000+
customers
200,000+
(and counting…)
In 12 Countries

02 · Protein-bar know-how

We know what makes
a good bar.

Flavour

Make every bite worth it.

We start with flavours you want to come back to. Rich fillings and confectionery inspiration, with our protein-bar know-how behind every bite.

Texture

A softer way to enjoy it.

Soft enough to give. Chewy enough to savour. Getting the texture right is part of what makes a good bar — and the heart of our next chapter.

Mouthfeel

Smooth. Rich. Made to savour.

Caramel on top and a satisfying soft protein base work together. Flavour, texture and mouthfeel — brought into balance.

03 · Confectionery inspiration

So we explored
our softer side.

Sweet-shop favourites. Comforting puddings. Four new flavours, evolved into the YuBi Soft range.

Pick your personality.

Scroll to meet each personality

Salty
Salted Caramel
Fruity
Jam Roly-Poly
Nutty
Peanut Butter
Sweet
Cookie Dough

Same YuBi spirit. A whole new soft side.
Now find yours.

Which soft side are you?

Every bar 9g protein·99 kcal·low sugar·12 × 35g per case

YuBi Salted Caramel Soft box of 12 bars

Salted Caramel Soft

A smooth milk chocolate coating, a soft, chewy centre and a deliciously gooey salted caramel filling.

£12.99per box of 12

Shop now
YuBi Jam Roly-Poly Soft box of 12 bars

Jam Roly-Poly Soft

A sweet twist on a classic favourite. Smooth white chocolate coating with a jam-flavoured caramel centre.

£12.99per box of 12

Shop now
YuBi Peanut Butter Soft box of 12 bars

Peanut Butter Soft

A classic combination of chocolate, peanut and caramel. Creamy vegan milk chocolate, a smooth peanut butter flavoured centre and delicious caramel.

£12.99per box of 12

Shop now
YuBi Cookie Dough Soft box of 12 bars

Cookie Dough Soft

Creamy vegan milk chocolate, a sweet cookie dough centre and a smooth caramel.

£12.99per box of 12

Shop now
Shop the Soft range →

Figures per 35g bar, as printed on each wrapper.